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As the size of consumer packaging continues to shrink and new products hit the market, shelf space is at more of a premium than ever before. To cope, marketers are learning to take advantage of small-format printed pieces to draw attention to their
products.
What Makes it Mini?
Miniature and micro-mini folding typically refers to any folded piece with at least one final-size dimension of 2” or less. Pieces can be automatically folded down to panels as small as 7/16”. Products this small must be produced on specialized equipment by experienced operators.
Common
Applications
As we mentioned above, attachments to consumer goods are an increasingly popular application, including hang tags for bottles and clothing and product inserts and outserts. Micro and miniature folding is also used to create stand-alone products such as coupons, game pieces, instruction sheets and schedules.
Planning Tip - How Do You Want Them Packed?
By their nature, miniature and micro-folded products need to be easily accessible to end users. There are several available packing options to facilitate subsequent handling. Rubber banding is convenient, but tends to leave a crease or kink in the product. Placing folded products in trays is a better solution, as they allow products to be easily removed. It’s important that we coordinate packing options with those handling the products downstream.
The Rickard Advantage
Unlike most other printed products, micro and minature folded pieces can be transported long distances easily and economically. At Rickard Bindery, our Chicago location puts our specialized, high-quality small-format and miniature folding capabilities within easy reach of most areas of the country. With 18 miniature folding machines, we’re well-suited to handle the long runs common with micro and miniature folding applications
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