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| Hang tags such as this one, featuring a die cut double loop fit perfectly around bottle necks and other products providing an eye-catching promotional solution. |
First, lets define miniature. Generally, small format folding is a product with one final dimension 2-1/4" or shorter. Throw in spot glue to keep it closed and then you really have a specialty item. Second, lets define the two most common markets. They are commercial and pharmaceutical.
Miniature Folding and the Commercial Market
For starters, miniature folded pieces are needed in products ranging from cosmetics and electronics through food packaging and retail sales. As companies distribute to more markets, a greater number of languages is needed. Consequently, more information is placed on a larger sheet of paper, but it all must fold down small enough to fit in the product package. When possible, get creative and use gate folds, onion skin stock, or perhaps a miniature iron cross fold. Don't let small size affect your client's creativity. Remember though even the best binderies have limits.
Try a Hang Tag
By combining a die cut piece with miniature folding the customer can get information directly into the consumer's hands. Special coupon offers, cooking recipes, and cross marketed campaigns can offer great value. Use roll or gate folds with spot glue to create a special marketing piece for your client. Have you ever produced a hang tag with a double loop to give the product a 3-dimensional appeal when applied over a bottle neck?
Pharmaceutical products:
Did you know 27# offset is becoming the industry standard in many markets? Once a rarity, the new norm poises many difficulties for binderies. Lifting and feeding these sheets becomes a skill onto itself. Typically used as inserts or outserts, make sure your bindery can spot glue these closed for down stream viability.
The Rickard Bindery Advantage
At Rickard Bindery, we have the expertise and production capabilities necessary to produce any miniature folding project. With twenty-two miniature folding machines no job is too large or small to tackle. Of course, folding represents only a portion of what Rickard Bindery can do in the miniature arena. Rely on us for your miniature saddle stitch books or miniature pasted book projects as well.
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