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| Combine string tying with odd shapes and folding for unique piggyback advertising. |
String tying gives retail marketers an edge over the competition in the battle for shelf space dominance. Common applications for string tying include stitched, glued and folded piggyback advertising pieces that hang from products with a neck, such as salad dressings, olive oil and beverages.
Here are a few tips to get the most out of string-tied products:
Stocks
There are size limitations for string tie projects. At Rickard Bindery, the maximum flat size is 5 3/4" wide x 8 inches long, while the minimum flat size is 1 1/2"; x 1 1/2". Stocks up to 1/16” thick can be string-tied. The minimum allowable stock thickness is .004”; any thinner and the stock will tear during production.
Coated cover stocks are easiest to work with because they are non-porous, as opposed to offset stocks. Also, cover-weight stocks have the rigidity and "feel" that enhances the value of the products they adorn.
Hole Placement
Most string tie products will have a hole punched in a corner. The hole is 5/32” in diameter. This hole diameter applies to virtually every string tying project.
The most common mistake is printing text or images that extend into the hole location. The bottom of the hole should be 9/32” into the sheet and 1/8” from each the edge. These measurements may vary, so contact Rickard for layout help before you print.
Design Options
Combining string tying with other binding techniques gives designers numerous options. String tie projects can have unusual shapes, such as hexagon and oval.
Folding - Deliver lots of content in a small package by combining gate and miniature folding with string tying.
Stitching - Get products noticed by string tying small-format stitched books. The stitch needs to be down from the top at least 3/4". If the punch hits a stitch, it will ruin the punch, resulting in costly delays.
The Rickard Advantage
Rickard Bindery is proud to offer string tying as an extension to our other piggyback advertising services, such as bottleneckers and product inserts. We use the most common elastic string to keep costs down. Ask our experts for ideas on incorporating folding, gluing or stitching into your string tying projects for unique products.
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