As any realtor will tell you, location, location and location are the three most important factors in real estate. The direct mail world has three of its own critical factors - ROI, ROI and ROI. When run lengths top seven figures, every little changes can yield substantial cost savings and performance improvements. If you're looking for a direct mail ROI dynamo, look no further than bang tail panels.
Bang tails are commonly used for order forms and coupons on reply devices. They're located at the throat of the envelope - a can't-miss spot - and perforated for easy removal. Of course, the name of the game with bang tails is efficiency. As a part of the envelope itself, bang tails allow direct marketers to include marketing messages, a reply form and a response envelope from a single piece of paper - no separate buckslip needed.
Production Considerations
To wring as much efficiency as possible from bang tail production, keep these considerations in mind:
- Most users will fold the bang tail to fit it into the reply envelope. If you'd prefer an unfolded slip, a right-angle perf makes it easy for users to detach it properly.
- Envelopes must close securely if you want recipients to feel comfortable including checks or personal information with their responses. Bang tails must be undersized at least 7/8" relative to the envelope flap to seal properly if the bang tail is not detached.
- Panel sizing is critical to efficient production and user-friendliness - a must to ensure satisfactory response rates. Involve Rickard Bindery in project planning to be sure your direct mail applications are designed for success.
- Keep the piece under 30 inches in width. Nearly all hot melt remoist machines max out at 30 inches wide. If you stretch your piece beyond this dimension, the product may not be able to do be produced in-line.
The Rickard Advantage:
With folding, perfing, side seam gluing and remoist glue application all performed in-line, Rickard Bindery is your headquarters for efficient direct mail production. Our range of high-speed equipment offers fast turnarounds on production runs in the millions. Call us today to begin planning your next direct mail project.
|
