Business & Technology News
HP Revenue, Commercial Printer Sales Up in Q3
HP announced third-quarter 2010 financial results, which included net revenue of $30.7 billion, up 11.4% from a year earlier. Revenue at the company's Imaging and Printing Group (IPG) increased 9% to $6.2 billion, highlighted by a 44% increase in commercial printer hardware units.
Click here to read the full HP press release at Printing Impressions, August 19, 2010.
People Magazine Print Subscribers to Free iPad Access
The iPad application for People will be free to readers who subscribe to the magazine, the first step toward what Time Inc., the world’s largest magazine publisher, hopes is a model for the bundling of print and digital sales for all its publications.
Time Inc. also says it believes that by adding digital products to its print subscriptions, those subscriptions become more valuable for print advertising, which is still far more lucrative than digital advertising. Time Inc. plans to offer the same bundled model for its other magazine iPad apps.
Read the full The New York Times story, by Jeremy Peters, August 19, 2010.
Solution Spotlight:
Remoist Gluing
If you take advantage of direct mail to get your message in front of customers, prospects or donors, then you're constantly looking for ways to enhance response rates economically. One solution is remoist glue, which allows recipients to quickly and easily reactivate, seal and mail a reply envelope.
At Rickard Bindery we can combine remoist gluing with gate, barrel and accordion folding, seam gluing, start/stop perforation and spot gluing - all inline with a multitude of equipment to handle every type of job and quantity. Click here to learn more about our complete range of gluing capabilities.
Job of the Month:
String-Tied Bottle Hang Tag
String tying gives retail marketers an edge over the competition in the battle for shelf space dominance. Common applications for string tying include stitched, glued and folded piggyback advertising pieces that hang from products with a neck, such as salad dressings, olive oil and beverages.
Click Here to see a video of August's Job of the Month, which shows how a beverage bottle hang tag is folded and drilled with a single hole in preparation for string tying.
Did You Know...
A person can not fold a normal size piece of paper in half more than 8 times.
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