Tag stringing helps draw consumer attention to your product at the point-of-sale. Common applications for tag stringing include stitched, glued and folded piggyback advertising pieces that hang from products with a neck, such as salad dressings, olive oil and beverages. Many finishing and design options are available to create a string-tied product that will stand out. Let's go over a few of them.

Design Options
Tag stringing can be combined with various other finishing techniques according to your project's specific needs.

Folding - Deliver lots of content in a small package by combining gate and miniature folding with tag stringing.

Stitching - Get your product noticed by tag stringing a small-format stitched book to it.
NOTE: The stitch must be placed at least 3/4" down from the top. If the punch hits a stitch, it will ruin the punch, resulting in costly delays.

So Many Shapes!
The shape of your tag-stringed piece is limited only by your imagination. String-tied pieces can be cut into unusual shapes, such as hexagons, ovals and diamonds, or recognizable items such as flowers, snowflakes, or liquor bottles.

Tag Stringing Project Spotlight: A Design Change in Time
Saves Nine
Recently, Rickard Bindery produced a job involving a three-panel folded piece, die cut into a flower shape and string-tied through one of the petals. Upon receiving the customer's artwork, we realized the petals would almost certainly be bent during the folding process in a way that would end up compromising the product's appearance. We worked with the customer, helping them shift each petal's placement to avoid this issue. Re-aligning the artwork also allowed us to fold this piece on standard equipment, which resulted in substantial cost savings for the printer.

NEW - Expanded Tag Stringing Capabilities
We recently added a third tag stringing machine to help better meet our customer's needs in this area. Click here to read the press release.

The Rickard Advantage
Rickard Bindery is proud to offer tag stringing as an extension to our other piggyback advertising services, such as bottleneckers and product inserts. Our three string-tying machines are complemented by extensive miniature folding, gluing and saddle stitching capabilities. Bottom line: We can help turn your string-tying ideas into reality quickly and cost-effectively. Call us today to get started!