Gluing and folding go hand-in-hand. Many direct mail projects require a combination of seam (permanent) glue, remoistenable glue and ez-release glue, often all three. As one would expect, each has its own set of appropriate applications and manufacturing challenges.

At Rickard Bindery, most of our gluing jobs are done inline with other bindery processes. For example, we may apply remoist glue, stop-perforate the sheet, apply seam glue to form a pocket, fold it (barrel folds, accordions and gatefolds), apply wafer seals, slit it and keep the job in mail-sort order ... all inline. Needless to say, inline production greatly reduces turnaround times and cost, making non-heat-set web and sheet-fed companies competitive on many jobs. Regardless if the piece is a self-mailer, or will be bound into another product, inline production is a good value..